Empower Your Community with Smarter Moderation
Our award-winning machine learning classifiers allow us to go beyond keyword detection to incorporate linguistic context and intent, allowing for nuanced decision-making and ensuring industry-leading identification and mitigation of online threats.
Non-censoring
By identifying and engaging with users who are open to changing their behaviour, it’s possible to foster a more responsible online environment while safeguarding freedom of expression.
Innovative Technology
We are uniquely focused on community integration over punishment, using fine-tuned GenAI to support positive discussions and retain users.
Exceed Market Expectations
72% of consumers are more likely to support brands that proactively tackle identity-based hostility, toxicity and exclusion.
Return on Investment
Investment in Trust & Safety fuels organic user and revenue growth, reduces user churn, protects reputation and IP, and builds user confidence and brand loyalty.
Regulation & Compliance
New regulations will require that online threats are responded to speedily and appropriately.
Tailored to meet your needs
Whatever sector you are in, and whatever your concerns, our proprietary systems have the flexibility and agility to pivot to meet your unique requirements.
World Leading Expertise
Our team is led by world-leading academics and comprises experts in analytics, data science, AI and criminology. Our products are informed by decades of experience and evidence-based research on human behaviour.
Continuous Iteration
Our strategic relationships provide access to vast amounts of human expert annotated data. This allows our AI to continually learn about emerging online harms and evolving language patterns; ensuring we advance faster than our competitors.
Ethical by Design
AI reflects and amplifies real world biases. We incorporate diverse datasets and employ beta testers with protected characteristics to feedback on our design and outputs, mitigating bias.
Our market-leading Hero Platform arms our customers with the tools to detect online threats at scale, defend their brand, audiences and IP at speed, and resolve issues before they escalate.
Hero Reports give you faster detection of abuse and threats, verified evidence of repeat offenders and a clear, data-driven understanding of online harms. In the face of false narratives and AI-generated misinformation, organisations need verified, defensible insight to counter complex threats across social and emerging AI-driven platforms.
