Social Media
TikTok
The Challenge
The changing nature of abusive speech and imagery that targets minority characteristics of creators required that TikTok update community guidelines to reflect the latest scientific understanding of negative stereotyping, unconscious prejudice and hate.
The Approach
nisien.ai provided consultancy on community guidelines, delivering the latest insights on the psychological and behavioural dynamics of online hate speech.
The Results
TikTok’s updated community guidelines reflect the most current scientific understanding of the psychological and behavioural underpinnings of online hate speech, putting them at the forefront of creator safeguarding.
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Sports
Protecting Players and Officials with FAW
Nisien worked with FAW to move away from reactive reporting of online harm after matches to always-on protection of players’ wellbeing.